Madeline Aufseeser

Tender Armor: Co-Founder, CEO

Maddy Aufseeser is considered an expert in the payments industry inclusive of credit, debit, and prepaid cards.  She has been recognized by BankInnovators.net as one of the top innovators shaping the future of banking. Maddy is the current CEO of the fraud prevention start-up Tender Armor and has over 30 years business experience in the banking industry.

Prior to starting Tender Armor, Ms. Aufseeser served as a senior analyst with Aite Group (a leading international Financial Services research and advisory firm).  Her area of coverage and consultancy included; prepaid, credit, and debit card issuing, fraud, marketing, processing, as well as loyalty marketing and incentives. During her Aite tenure, she published 25 industry reports, countless blogs, and led numerous consulting projects. She has become a trusted advisor to senior leadership teams and staff at a long list of Fortune 500 companies in the financial sector.

As an established international thought leader in the payments industry, Ms. Aufseeser regularly speaks at numerous industry events which have included: Money 2020, Paythink, Prepaid Expo, Card Forum, and NBPCA’s Power of Prepaid. Maddy has appeared on Europe’s CNBC Closing Bell and is regularly quoted in the mainstream press including The Associated Press, Bloomberg, CNN Money, The New York Times, Reuters, and The Wall Street Journal, as well as bank trade publications, such as American Banker and PayBefore.

Earlier in her career, Ms. Aufseeser served as a lead strategist and product owner for prepaid products at FIS,  senior vice president of products at First Data Corporation, vice president of marketing operations at First Union (now a Wells Fargo company), and worked with MasterCard International and the Bank of New York.

Ms. Aufseeser received a B.S. in Business Administration from American University and has completed Northwestern University’s Kellogg School of Management’s Executive Leadership Program.