Sky Deutschland AG: Executive Vice President Customer Group
Marcello Maggioni has worked with Sky Deutschland AG since October 2008. As Executive Vice President Customer Group, he is responsible for marketing, sales, CRM, market and business intelligence, and marketing and sales / Austria at the Munich office of pay-TV operator Sky. Prior to this, the Milan native served Sky Italia for four years, first as Head of Customer Acquisition Marketing, then as Marketing Director. Before coming to Sky, he was employed by Mars as Marketing Director for Italy, later being given responsibility for branding operations across all of Europe. Maggioni holds a degree in Business Administration (International Marketing) from Bocconi University in Milan, and has also successfully completed the International Management and Strategy program of the Haute École Commerciale in Paris.