Our future as the “Bionic Men”
Evgeny ‘Che’ Chereshnev is Head of Global Consumer Marketing at Kaspersky Lab, where he oversees the company’s global consumer marketing activities. He is also Kaspersky Lab’s resident ‘Bionic Man’, having volunteered to wear a digital chip under his skin to help uncover the potential security risks such technology may pose so these can be mitigated prior to mass adoption. Since joining Kaspersky Lab in 2012, Evgeny has demonstrated a fundamental understanding of the software market, mobile and web technologies, digital marketing, and software development. Thanks to his leadership skills, Kaspersky Lab is now an absolute social media leader on the IT security market.