The wild years are over: Social media as the future of customer dialogue
Social media marketing has long since outgrown the experimental phase. In times of accelerating digitalization, its importance is growing all the more. Koen Spiers has been responsible for this area of KLM airlines since 2011, and has been involved with its development from the very beginning. His primary area of focus is overseeing the company’s commercial channels and advancing the development of modern customer dialogue through social media.