Rule Breaker Business Models - The Ryan Air Story
Markets that function the same way internally are good points of attack for rule breakers. Because breaking industry rules allows entrepreneurs to approach new target groups and open new market segments. In this way, rule breaker Kell Ryan and his team revolutionized the world of travel. With his business model of a low-cost airline, he made flying affordable for everyone. A science fiction dream became real. Currently Ryan's company serves roughly 70 million passengers per year.
This disruptive business model by a prominent rule breaker has changed our conceptions of flight. In his talk, Kell Ryan speaks about his strategy and what other companies and industries can learn from it.