Personalized marketing in the age of big data
Presented by the Chief Operating Officer of Cambridge Analytica, this keynote explores how big data and psychographics can be used to enhance the personalization of marketing campaigns. Leading-edge advances in data science, digital marketing, and targeted media now allow marketers to get to know consumers personally. Today you receive ads based on your online preferences and interests; in the future, these ads will be boosted by knowledge of your attitudes, lifestyle habits, values, and other behavioral drivers.
Julian Wheatland, a speaker with experience in operating data-driven campaigns around the world, offers valuable insight into the true future of marketing at our 16th Future Congress.