The cultural and organizational skillset for successful digital transformation.
Every industry will be transformed by the new business models and revolutionary possibilities created by digital society in the 21st century. This raises a range of questions: What are the critical success factors that leaders must embrace when transforming an enterprise into a real player in the digital age? What is the importance of data-driven business models for the transformation from traditional customer relationship management to customer experience management in the new world of digitally enabled customers? Stephen Brobst presented his answers, and emphasized the importance of real-time recommendation engines that leverage operational intelligence through the use of self-learning algorithms and techniques drawn from the world of AI and machine learning. Discover an approach to monetizing data as a critical success factor for all enterprises that want to be successful in the digital age.