How artificial intelligence will transform the food industry.

“Customers who bought this item also bought…“ This is how online retailers like Amazon have long worked to generate additional profit from our user behavior – the result is sometimes helpful, but often merely annoying. These rather primitive marketing approaches from the early digital age, however, are on the way out. We can even safely lay aside the customer segmentation of the pre-real-time era à la Sinus Milieu and his generation of thinkers. And even the omnichannel strategies that have recently become a priority are only a fraction of the answer to the challenges that the predictive era will bring for marketing and market research. 

At the 16th Future Congress, the Chief Growth Officer from the food platform Yummly, Ethan Smith, spoke about how artificial intelligence will coach us in the future based on our personal data and unique environment. This will take companies to a new dimension of customer service.