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19.06.2018 | Shruti Malani Krishnan

Data Ownership as universal right

We are just at the beginning of a time when data is more important than ever and its use and processing is recognised worldwide as a universal human right. "Advertising as we know will not exist and Marketing will disappear" is Shruti Malani Krishnan's forecast at the 17th 2b AHEAD Future Congress.

In a world in which each of us can determine in detail who - when - has access to personal data for what purpose and for how long, there will no longer be any generally formulated advertising. Every text, every product, even the environment will be perfectly tailored to the customer's preferences and needs based on the available data. In this way, companies of the future create a completely new form of personal experiences and an unprecedented relationship with consumers.

A two-sided medal, as co- founder of Powr of You Shruti Malani Krishnan emphasizes: "The creation of a market with almost perfect information also enables perfectly coordinated price discrimination. The balance between power and responsibility will continue to play an important role in the future.

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